About Clarigi

Clarigi is new. The experience behind it isn’t.

We’re an independent strategy advisory for Indian D2C and consumer brands, founded by Akshay Mair and Shreya Nimje.

Why we start with your numbers

We spent years inside agencies. We saw how often the first answer was more ads or more posts, before anyone looked at the numbers. So we built Clarigi to work the other way round. We study first. Then we recommend. That’s how every recommendation fits the brand it’s for.

Clarity is Clarigi.

Meet the founders.

Akshay Mair

Co-founder, Research & Strategy

Akshay is a market researcher and designer of strategic frameworks. He leads every business study, so each recommendation starts from facts.

Market & competitor researchUnit economicsPricing & product line

Shreya Nimje

Co-founder, Brand, Growth & Consumer Experience

Shreya works at the meeting point of brand psychology and growth. She helps brands earn trust and bring customers back.

Positioning & messagingRetention & lifecycleTrust & social proof

Funnel & channel structure, tool audits and agency & vendor checks are led jointly. Legal, tax, accounting, recruitment and fundraising go to trusted specialists.

Where we have worked

Across markets, industries and business types.

Organisations our founders worked with before Clarigi. Tap a market to highlight it.

Business models

B2BD2CSaaSE-commerceMarketplace

Industries

LifestyleHealthcareBeautyEd-techFin-tech

Growth functions

PositioningMarket EntryRetentionScalingMessaging

Four principles we keep.

We study before we adviseEvery recommendation starts with your numbers.

We stay independentNo ad commissions. No tool commissions.

We personalise everythingWritten for your brand, your channels and your goals.

We put it in writingClear recommendations and action steps, reviewed with you regularly.

Based in India. Working with brands nationwide. We work remotely with founders across India, on video calls, WhatsApp and email. We sign an NDA on request.

Let’s talk about your brand.

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Four quick questions. Then we research your business before we speak.

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