1. Who We Are
 

Clarigi Advisory ("Clarigi," "we," "us," or "our") is a business advisory and strategy consultancy based in India. We operate at clarigi.com and provide diagnostic and strategic consulting services to direct-to-consumer and digital-first businesses.

For purposes of this Privacy Policy, Clarigi is the data controller responsible for any personal data you share with us.

Contact for privacy matters: Email: clarigi.info@gmail.com Phone: +91 8237182170
 

2. Scope of This Policy
 

This Privacy Policy explains:

• What personal data we collect and why;

• How we use, store, and protect it;

• Who we share it with;

• Your rights under applicable law;

• How to contact us with questions or requests.
   

This Policy applies to all visitors to our website, all individuals who contact us or submit enquiry forms, and all Clients who engage our services.
 

3. What Personal Data We Collect
 

3.1 Data You Provide Directly
 

When you fill in our contact form, book a discovery call, or communicate with us, we may collect:
 

• Full name

• Email address (work email)

• Phone number

• Business name and revenue range

• Description of your growth challenges, goals, or questions

• Any other information you choose to share in free-text fields
   

3.2 Data Collected Automatically
 

When you visit our website, we may collect certain technical information automatically, including:
 

• IP address

• Browser type and version

• Device type and operating system

• Pages visited and time spent

• Referring URL (how you found us)

• Approximate geographic location (country/city level, derived from IP)
   

This data is collected via standard web analytics tools (such as Google Analytics) and cookies. See Section 9 for our cookie practices.
 

3.3 Data Shared During an Engagement
 

During a paid engagement, Clients may share access to business data including:
 

• Financial records (P&L, Shopify data, Stripe data)

• Platform analytics (GA4, ad account data)

• Customer purchase and behavioural data

• Team communications or internal documents
   

This data is used solely for the purpose of delivering the agreed engagement. It is treated as Confidential Information under our Terms and Conditions and is governed by this Privacy Policy and any executed NDA.
 

4. Legal Basis for Processing (Under Indian Law and General Privacy Principles)
 

We process personal data on the following lawful bases:
 

• Consent: When you submit a form or book a call, you consent to us contacting you and using your information to respond;

• Contractual necessity: When you engage our services, we process your data to fulfil our contractual obligations;

• Legitimate interests: We may process limited data for analytics, service improvement, and internal record-keeping, where those interests do not override your rights;

• Legal obligation: We may process and retain data where required by Indian law (including GST record-keeping requirements).
   

5. How We Use Your Data
 

We use the personal data we collect for the following purposes:
 

Purpose

Data Used
 

Responding to enquiry form submissions: Name, email, phone, message

Scheduling and conducting discovery calls: Name, email, phone

Delivering diagnostic and advisory engagements: All engagement-related data shared

Invoicing and payment record-keeping: Name, business name, email, revenue information

Compliance with Indian tax law (GST, TDS): Name, business name, financial details

Website analytics and performance improvement: IP address, browser data, page views

Sending engagement updates and follow-ups: Email address

We do not use your data for unsolicited marketing. We do not add you to automated email marketing sequences without your explicit consent.
 

6. Data We Do Not Collect
 

Clarigi does not knowingly collect or process:

• Sensitive personal data as defined under applicable Indian law (e.g., health data, biometric data, financial passwords);

• Data from individuals under the age of 18;

• Platform credentials in a stored or retained form — where login access is required, it is shared via view-only permissions and revoked upon engagement completion.
   

7. Data Sharing and Third Parties
 

7.1 We Do Not Sell Your Data
 

Clarigi does not sell, rent, or trade your personal data to any third party, ever.
 

7.2 Limited Sharing with Service Providers
 

We may share limited data with trusted third-party service providers who help us operate our business. These include:

• Google Workspace — for email communications and document storage;

• Google Analytics — for website traffic analysis;

• Calendly or equivalent — for discovery call scheduling;

• Stripe or Razorpay — for payment processing (if applicable);

• Loom — for recording and sharing engagement walkthrough videos.
   

Each of these providers processes data only on our instructions and is subject to their own privacy and security obligations. We do not share more data than is necessary for each service.
 

7.3 Legal Disclosure
 

We may disclose personal data if required to do so by law, court order, regulatory requirement, or to protect the rights, property, or safety of Clarigi, its team, or others.
 

7.4 Business Transfers
 

In the event of a merger, acquisition, or sale of all or part of Clarigi's business, personal data held by us may be transferred to the acquiring entity. You will be notified of any such transfer and any changes to this Privacy Policy.
 

8. Data Retention
 

We retain personal data only for as long as necessary for the purposes for which it was collected, or as required by law.
 

Data Type
Retention Period
 

• Enquiry form submissions (non-converted): 12 months

• Client engagement records and deliverables: 5 years from engagement completion

• Financial and invoicing records: 7 years (GST compliance)

• Website analytics data: 26 months (standard GA4 default)

• Platform access credentials: Deleted/revoked upon engagement completion

• After the applicable retention period, data is securely deleted or anonymised.
   

9. Cookies
 

Our website uses cookies to improve your browsing experience and to understand how visitors interact with our site.

Types of cookies we use:

• Strictly necessary cookies: Required for the website to function. Cannot be disabled.

• Analytics cookies: Help us understand visitor behaviour (e.g., Google Analytics). You can opt out of these.

• Preference cookies: Remember your settings and choices.

We do not use advertising or targeting cookies.

How to manage cookies: You can control or disable cookies through your browser settings at any time. Disabling analytics cookies will not affect your ability to use the website.
 

10. Data Security
 

We take the security of your data seriously. Measures we employ include:

• View-only platform access (we never request admin or write-level credentials);

• Data shared only over encrypted channels;

• Limiting access to engagement data to the two co-founders only — no junior staff, no contractors;

• Secure deletion of platform access upon engagement completion;

• Google Workspace accounts protected by two-factor authentication.

No method of data transmission or storage is 100% secure. If you have reason to believe your data has been compromised, please contact us immediately at clarigi.info@gmail.com.
 

11. Your Rights
 

Depending on your location and applicable law, you may have the right to:

• Access the personal data we hold about you;

• Correct inaccurate or incomplete personal data;

• Delete your personal data (subject to legal retention obligations);

• Restrict processing of your personal data in certain circumstances;

• Object to processing based on legitimate interests;

• Data portability — receive your data in a structured, commonly used format;

• Withdraw consent at any time, where processing is based on consent.
   

To exercise any of these rights, contact us at clarigi.info@gmail.com. We will respond within 30 days of receiving your request. We may need to verify your identity before fulfilling a request.
 

12. Cross-Border Data Transfers
 

Clarigi is based in India. If you are located outside India and contact us or engage our services, your data will be processed in India. By engaging with us, you consent to this transfer. We take steps to ensure that any cross-border transfer of data is handled with appropriate safeguards.
 

Certain third-party tools we use (e.g., Google, Loom) may process data on servers outside India. These providers are required to maintain appropriate data protection standards under their own policies.
 

13. Children's Privacy
 

Our services are not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected data from a minor, please contact us immediately and we will delete it.
 

14. Links to Third-Party Sites
 

Our website may contain links to third-party websites (e.g., Calendly booking pages, LinkedIn profiles). Clarigi is not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.
 

15. Changes to This Privacy Policy
 

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable law. When we do, we will update the "Last Updated" date at the top of this page. We encourage you to review this Policy periodically.

For material changes that significantly affect how we handle your data, we will make reasonable efforts to notify active Clients directly.
 

16. Governing Law
 

This Privacy Policy is governed by the laws of India, including the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and any successor legislation including the Digital Personal Data Protection Act, 2023 ("DPDP Act") to the extent it is in force and applicable.
 

17. Contact Us
 

For any questions, concerns, or requests relating to this Privacy Policy or your personal data:

Clarigi Advisory Email: clarigi.info@gmail.com Phone: +91 8237182170 Hours: Monday–Friday, 11am–6pm IST

We aim to respond to all privacy-related queries within 5 business days.


This Privacy Policy was last reviewed and updated on [27th June 2026].